Fred Serra

Hi My name is Fred Serra and I am the CEO of the Entrepreneur LLC.  My company specializes in helping small to mid- size businesses grow profitably.  This growth comes from carefully planned techniques and strategies which includes marketing, financial management and staffing.

I developed a scalable global staffing model where businesses can plug into the Entrepreneur LLC platform of carefully selected  Philippine workers to add to their US team.  My team searches, hires and manages these workers at cost of about 70% less than what they pay today. This has solved the staffing shortage and affordably concern our clients had.

I  started my business career in 1985 in the Insurance industry in sales and moved my way through management then business ownership where my company became one of the top independent Insurance agencies in the Country. My success was attributed to my business vision. After selling my company in 2016, I became a business coach where I helped other companies achieve the success I had with the strategy I had developed and to share my approach to vision.  

As an industry and community leader, I was chairman of our industry association, served as a board of Director for many non-profit organizations and received many awards based on my service.  However, my greatest achievement was building a life with my wife Lisa, our six children and growing list of grandchildren.

The Entrepreneur is based in Milford CT and we work with businesses all over the world. We welcome the opportunity to help your company succeed.

Frederick W. Serra

Frederick W. Serra


My Business career started in the Insurance industry. I built my business strategically by looking at where I wanted to be in three, five and ten years out. I evaluated my strengths and weaknesses and determined my unique selling position. Why would people want to buy from me, what would make me different? I visualized my plan in January each year and developed key performance indicators where I could quickly look at my outcomes and chart my results each month throughout the year.

If I looked at my thirty-five years of business from a distance, a line chart would show a sharp upward progression over my entire career leading to great success. However, If I were to magnify this chart, it would show thirty-five years of ups and downs. This is called change. Change in industry regulations, business practices, competition and a million other factors. It required me to re-invent, re-think and re-tool. Change created opportunity!

I spent my early career working hard but not smart. Making mistake after mistake as my college degree did not offer a blueprint and a toolbox to start and operate a successful business. I spent thirty-five years mastering operations, sales and marketing, people and processes. Once I put all the pieces together, I looked to exponentially boost the value of my company by acquiring other companies that had a synergistic fit with my operation where I could cross sell my clients on their products and theirs on mine. This was considered my growth years and where I learned the old phrase that the whole was greater than the sum of the parts. I like to think of it as one plus one equals three.

Over the last decade, I acquired nineteen companies and went from ten employees to over fifty and built a multi- million-dollar company. I took calculated risks by selecting the right companies and equally as important, hiring the right people to manage product lines, support and administration which allowed me to continue to build. Always planning, monitoring and adapting.